WDC + InCommon
Digital imaging & layout for a WDC + InCommon collaborative campaign
It was a treat to work on a number of projects with the Communication sand Engagement Team at the Waimakariri District Council (WDC).
One of those projects was a collaborative campaign with InCommon. InCommon is a social campaign, developed to inspire behavioural change in response to the Christchurch Mosque attacks. It is a story telling vehicle that builds on the premise that connection across diverse groups leads to more social inclusion and less racist behaviours. The InCommon brand was developed by McCarthy.
This WDC campaign focussed on local Rangiora residents and was rolled out across digital and print channels, in support of a schedule of community events.
Client: Waimakariri District Council
Role: Senior Designer