QB Brand Guidelines

Guideline development for Cambodian telecommunications brand, qb.

Mobile network brand qb was a a newcomer in a highly competitive landscape of telcos in Cambodia. From the guidelines:

More than talk. That’s our tagline and it’s at the heart of all our brand and marketing communications.

 

It’s also what our customers expect from us…

 

…They expect more out of work, play and study. They demand more convenience, more innovation, more connection, more entertainment, more creativity, more fun…

 

Inside these new brand guidelines you’ll discover a new energy and excitement about the brand. You’ll see how colour plays an important role both functionally and emotionally, improving visibility, and lifting the spirit.

 

Colour, when set against the monochromatic, is a strong visual metaphor for the ‘more’ our customers get out of life with qb.

 

The new graphic style is playful, fun and relevant. It allows for change and forgives errors in production and execution, yet has a strong and consistent look that is unmistakable, unmissably qb.

I spent time working in Phnom Penh, Cambodia, as the Senior Art Director for Bates 141 & Ogilvy Action Cambodia. This was one of the projects I worked on with the great team there.

Client: qb

Role: Art Director

Agency: Bates 141 Cambodia

Date: 2011

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