Pacific SDG Partnership

Identity development for the Pacific SDG Partnership at the UNDP.

This logo was created for the UNDP’s Pacific SDG Partnership, an arm of the organisation that communicates on the UN‘s partnerships throughout the Pacific Region, and their cooperative work towards the Sustainable Development Goals.

The Sustainable Development Goals were adopted by countries across the globe, set to end poverty, protect the planet, and ensure prosperity of all.

The UN’s SDG logo was used as the core DNA for the format and colour palette of the logomark but incorporating a ‘Pacifika’ attitude. The brandmark references the circular woven meeting mats traditionally crafted throughout the Pacific, representing both bringing the SDG strands together and mats being a place where people meet and share ideas with each other.

The brandmark also integrates the established branding for the Sustainable Development Goals.

Client: UNDP

Role: Art Director

Date: 2018