Brand identity development for Avon-Ōtākaro Network
The Avon-Ōtākaro Network is a network of individuals and organisations, advocating for the Avon-Ōtākaro Red Zone.
It was a great honour to undertake this mahi for a team of passionate and dedicated humans. I am a big fan.
This brand development was a delicate process, as the previous iteration had been developed by Evan Smith, the co-founder and visionary of the organisation, who sadly passed away in August 2020. The task was to retain the essence of his logo but develop it to be more fit for purpose and elevate his vision for an organisation that acted as kaitiaki for the river corridor.
Client: Avon-Ōtākaro Network
Role: Art Director