Beauty VIP Festival
Campaign development for the Ballantynes Beauty VIP Festival 2019
Ballantynes’ Beauty VIP is a custome loyalty programme with a focus on all things beauty. 2019’s festival was anchored by a Pick and Mix promotion.
Their annual Beauty VIP campaign in 2019 rolled out through social media and email newsletters, billboards and posters, instore merchandising, print and through the events.
Established in 1854, Ballantynes is New Zealand’s first department store. and holds significant weight within the heritage of Christchurch. I was delighted to join the Ballantynes creative team for several months in 2019 and deliver a number of campaigns for them.