Good Spot Identity

Identity development for Gap Filler’s Good Spot project

Gap filler is a running an extensive a space activation programme, for Fletcher Living’s East Frame Residential Project – an anchor project in the Christchurch central city rebuild. One of the projects kicking the programme off is Good Spot – a public car parking facility that funnels all its proceeds back into community projects within a five block radius. As the project aims to be a counterpoint to the proliferation of corporate parking facilities across the city, Good Spot is a more people friendly space, with human attendants, green spaces and a social conscience. You can read more about Good Spot on stuff.co.nz here.

Jn Creative developed the name and Brandmark for Good Spot, integrating carparking spaces holding the ‘O’ letterforms, with a bold ‘spot’ colour palette.

Gap Filler is a creative urban regeneration initiative that has facilitated a wide range of temporary projects, events, installations and amenities in Christchurch. Gap Filler was initially formed in response to the September 2010 earthquake in Christchurch, then expanded after the February 2011 quake.

I first connected with Gap Filler when I returned from living overseas and have worked with them on many projects including: creating a mural for the Dance-O-Mat; illustrating tshirts for the Pallet Pavilion; developing the artwork for the Gap Map; created the art installation Knit Happens; painting a giraffe for Gap Filler for Christchurch Stands Tall; and more!

Client: Gap Filler

Role: Art Director

Date: 2017