Darwin & Newts

Identity development for Darwin & Newts

Working with the production company, Whitebait Media, I developed the logo for Darwin and Newts, a cartoon for curious kiwi kids that encourages the discovery and exploration of basic science concepts.

Produced by Whitebait Media, the show is made for a target audience of children 3-6 years old, and led by characters Darwin and Newts, are brother and sister who, through their fantastic escapades, discover and experiment with early learning science and engineering principles, while exploring the natural wonders of their incredible home in New Zealand.

The logo is a colourful expression of the personality of the two lead characters: the exploration of scientific ideas and problem-solving is represented by the faceted shapes, and inventiveness and make-and-do play is represented in the wooden board construction.

I also developed some initial concepts for a website and app and other visuals for use in Whitebait Media’s pitch process.

Darwin & Newts can be watched on TVNZ online platform HeiHei and the website for the show is here.

Client: Whitebait Media

Role: Designer

Date: 2017